After such success last year, it was announced today by Disney that Force Friday II will be happening on September 1st. The announcement comes out of New York, which this weekend is home to Toy Fair. At Toy Fair this weekend we can expect not only announcements for Star Wars toy primarily focusing on Star Wars: The Last Jedi but as well as other Disney-owned products such as: “Beauty And The Beast (including a singing Belle doll), Marvel’s Guardians Of The Galaxy Vol. 2, Pirates Of the Caribbean: Dead Men Tell No Tales, Spider-Man: Homecoming, Marvel’s Thor: Ragnarok, and Cars 3.”
Back toForce Friday, not a whole lot is known yet as plans for the event are “are top secret but expect something befitting the excitement around the next episode of the Star Wars saga,” according to Jimmy Pitaro, Disney Consumer Products and Interactive Media Chairman. We do know that the event is to focus on toys, rather than high-priced collectibles.
Jimmy Pitaroalso said:
“The first ‘Star Wars’ Force Friday event was truly unique, uniting fans across five continents in an unprecedented global live unboxing event ahead of thousands of midnight openings at retail…..We’re excited to confirm that ‘Star Wars’ Force Friday is back for ‘The Last Jedi.’ Plans for this year’s worldwide event are top secret, but expect something befitting the excitement around the next episode of the ‘Star Wars’ saga.”
Jill Wilfert, Vice President of global licensing and entertainment from The LEGO Group said:
“It was so much fun to be a part of Star Wars Force Friday, and we can’t wait for fans to join this year’s celebration as we reveal new ‘Star Wars: The Last Jedi’ products during Force Friday II – a global event that will connect fans and families, and allow them to build, create and share their experiences with others.”
Samantha Lomow, Senior Vice President at Hasbro said:
“Toys play a unique role in the Star Wars universe, and we’re proud to have been part of that incredible legacy for the past forty years. The new line for ‘The Last Jedi’ is our most innovative yet, and we’re excited to unveil it on Force Friday II.”
Merchandise for Force Friday II will go on sale at 12:01 a.m. on September 1st so be ready to head out and find some great new Star Wars items.