Amongst the backlash they have been facing lately with review bombers, Rotten Tomatoes is finally updating their system.
Over the past 18 months, we’ve made a number of updates at Rotten Tomatoes, all in an effort to streamline the site and provide users with a more enriched experience. These updates include the launch of a new visual identity (you don’t hate the red anymore, right?); the creation of new original editorial, video, and social content (check us out on Twitter, Facebook, Instagram); and a revamped Tomatometer critics criteria that better reflects the current media landscape, increases inclusion, and more fully serves the global entertainment audience.
We’re proud of what we’ve accomplished, but let’s get to what you really want to hear about!
Starting this week, Rotten Tomatoes will launch the first of several phases of updates that will refresh and modernize our Audience Rating System. We’re doing it to more accurately and authentically represent the voice of fans, while protecting our data and public forums from bad actors.
As of February 25, we will no longer show the ‘Want to See’ percentage score for a movie during its pre-release period. Why you might ask? We’ve found that the ‘Want to See’ percentage score is often times confused with the ‘Audience Score’ percentage number. (The ‘Audience Score’ percentage, for those who haven’t been following, is the percentage of all users who have rated the movie or TV show positively – that is, given it a star rating of 3.5 or higher – and is only shown once the movie or TV show is released.
What you will now see at the top of a movie or TV page, once it has been released, is this:
What else are we doing? We are disabling the comment function prior to a movie’s release date. Unfortunately, we have seen an uptick in non-constructive input, sometimes bordering on trolling, which we believe is a disservice to our general readership. We have decided that turning off this feature for now is the best course of action. Don’t worry though, fans will still get to have their say: Once a movie is released, audiences can leave a user rating and comments as they always have.http://editorial.rottentomatoes.com/article/making-some-changes/
Last but not least, you will notice we are making some layout changes to the site. Through our research department we have learned that our users would prefer a cleaner, less cluttered, presentation of the Tomatometer and Audience Score. Don’t worry, the information and data are still there (promise!).
We hope you enjoy these changes. Please leave feedback in the comment section below. We are taking notes.
Thanks for reading, and we’ll see you at the movies.