We recently learned the Disney/Marvel has bought naming rights to rebrand of Melbourne’s Etihad Stadium as Marvel Stadium. Starting this September and going for eight years, the 55,ooo person stadium will be known as Marvel Stadium and will include a Marvel shop.
“Marvel is a powerhouse in the entertainment industry and one of the most recognised brand names in the world. It is a brand dedicated to audience experiences, which firmly aligns with our vision to create incredible experiences for fans,” said MSL CEO Michael Green in a statement. “This partnership will allow us to take the stadium atmosphere to the next level and create memorable experiences for a vast array of audiences and we look forward to delivering a truly game-changing experience.”