Time Warner’s Turner and Warner Bros. are launching a $5/month streaming service, Boomerang. The Boomerang service is an offshoot of the TV channel by the same name and will feature lots of our favorite Hanna-Barbera, Looney Tunes and MGM shows. They will launch with over 5,000 titles. The service will also offer new content “weekly for kids, families and animation lovers of all ages to enjoy.” Some of these new shows are:
“Warner Bros. Animation’s Dorothy and the Wizard of Oz, an uplifting comedic fantasy series that transports audiences to the magical land of Oz and follows the ruby slipper adventures of its brave and feisty princess protagonist; and Wacky Races, a full-engine overhaul of the Hanna-Barbera classic series that takes viewers on a ride filled with zany slapstick comedy, high-octane thrills and exotic locales around the world. “
After the initial launch, the service plans on adding more features such as:
“family profiles, personalized recommendations, download-to-go, Spanish audio and interactive features that will give users new and exciting ways to discover and share content.”
The service cost is said to be $5 a month:
The service will be ad-free and launch domestically on Web, iOS and Android devices for $4.99 per month (with a 7-day Free Trial) or $39.99 annually (with a 30-day Free Trial).
The product will expand to several more platforms after launch, including Amazon, Roku and Apple TV. Turner and Warner Bros. will explore additional distribution opportunities with both new and existing partners in the future.
Christina Miller, President, Cartoon Network, Boomerang, Adult Swim said:
“Boomerang is a beloved brand that has always had multi-generational appeal and some of the greatest animated shows ever created…Our on-going partnership with Warner Bros. around this new premium service continues our strategy of making sure our fans are engaged with fresh and fun content whenever and wherever they want it.”
Craig Hunegs, President, Business and Strategy, Warner Bros. Television Group and President, Warner Bros. Digital Networks said:
“We are bringing the best new and classic characters to kids, families and animation fans so they can now watch their favorites anywhere, anytime on any screen…..It’s a whole new way to access Warner Bros.’ storied legacy of laughs!”
“Additionally, Boomerang will be the only place to catch new episodes of three fan-favorite series, Scooby-Doo, Looney Tunes and Tom & Jerry.”