Toy Fair 2019: LEGO Releases AUGMENTED REALITY TO CREATE A NEW WAY TO PLAY & More

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I had a blast covering this years Toy Fair! There was SOOOOO much to cover!! Here are some highlights from my appointment with Lego.

  • LEGO Hidden Side™, a brand new playtheme with fully integrated augmented reality (AR) and interactive gameplay
  • New sets from The LEGO Movie 2: the Second Part
  • New LEGO Jurassic World™ sets from the upcoming, just announced mini-series LEGO Jurassic World: Legend of Isla Nublar
  • LEGO Star Wars™ 20th Anniversary sets and additional LEGO Star Wars sets launching in April
  • New sets from LEGO BATMAN 
  • New sets from LEGO Spider-Man

©2019 The LEGO Group

THE LEGO GROUP INTRODUCES LEGO® HIDDEN SIDE™, COMBINING BUILDING WITH AUGMENTED REALITY TO CREATE A NEW WAY TO PLAY

At TFNY The LEGO Group unveiled LEGO® Hidden Side™, an augmented realityenhanced LEGO play theme where kids must turn a haunted world back to normal, one ghost at a time. It is the only play experience available today that fully and seamlessly integrates augmented reality (AR) with physical construction to reveal a hidden world of interactive play. Developed for children 7 years and up, LEGO Hidden Side was showcased to buyers, media and influencers for the first time at the American International Toy Fair Booth at the Jacob K. Javits Convention Center.LEGO Hidden Side includes a series of eight “haunted” building sets full of awesome functionality and secret surprises that, on their own, provide the build and role-play fun of any LEGO play theme. Activating the bespoke AR app developed together with the  theme brings the models to life, revealing a hidden world of interactive mysteries and challenges to solve. When combined, the two worlds make each other even more compelling and fun.“Our years of experience pioneering the convergence of technology and physical play have taught us that kids expect exciting play experiences that move seamlessly between physical and digital worlds- something we call fluid play,” said Tom Donaldson, Senior vice president, Creative Play Lab at the LEGO Group. 

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 “At our core we focus on tactile building, but AR presents opportunities to enhance physical LEGO play with new action and mastery elements. We’re breaking the mold of gaming – first AR play experiences to create a new type of play where the physical world actually influences the AR player, instead of the other way around.”Game play prompts kids to hold their phone up to the physical LEGO models and interact with various elements, or “points of possession,”which release virtual ghosts that kids must then capture in the AR game to stop the haunting. Numerous scenarios create dynamic gameplay that requires kids to keep one hand in each world to progress the play. Donaldson added, “As we have designed LEGO Hidden Side, physical manipulation of the LEGO models alters the AR experience, and the AR experience prompts new things to discover in the physical models, creating a deeply engaging reciprocal play experience in two worlds that has never been seen before.”The app also consists of a short digital game that kids can play independent of the building set.

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LEGO_HiddenSide_PR_SocialA
LEGO_HiddenSide_PR_SocialB
Hidden Side70418 Lab (Placeholder)174 Pieces7+19.99 (USD) 24.99 (CAD)August
Hidden Side70420 Graveyard (Placeholder)335 Pieces7+29.99 (USD) 39.99 (CAD)August
Hidden Side70425 School (Placeholder)1474 Pieces9+129.99 (USD) 159.99 (CAD)August

The LEGO Movie 2: the Second Part

70820 TLM2 Movie Maker
THE LEGO® MOVIE 2™
70820 LEGO Movie Maker
482 Pieces
8+
49.99 (USD) 69.99 (CAD)
January 
70821 TLM2 Emmet and Benny's Build and Fix Workshop
THE LEGO® MOVIE 2™
70821 Emmet and Benny’s Build and Fix Workshop!
117 Pieces
4+
19.99 (USD) 24.99 (CAD)
January 
70823 TLM2 Emmet’s Thricycle!
THE LEGO® MOVIE 2™
70823 Emmet’s Thricycle! 
174 Pieces
7+
14.99 (USD) 19.99 (CAD)
January 
70826 TLM2 Rex's Rex-treme Offroader!
THE LEGO® MOVIE 2™
70826 Rex’s Rex-treme Offroader!
236 Pieces
7+
29.99 (USD) 39.99 (CAD)
January 
70827 TLM2 Ultrakatty & Warrior Lucy
THE LEGO® MOVIE 2™
70827 Ultrakatty & Warrior Lucy!
348 Pieces
8+
29.99 (USD) 39.99 (CAD)
January 
70828 TLM2 Pop Up Party Bus
THE LEGO® MOVIE 2™70828 Pop-Up Party Bus1024 Pieces9+79.99 (USD) 99.99 (CAD)January
70829 TLM2 Emmet and Lucy's Escape Buggy!
THE LEGO® MOVIE 2™70829 Emmet and Lucy’s Escape Buggy!550 Pieces8+49.99 (USD) 69.99 (CAD)January
70830 TLM2 Sweet Mayhem's Systar Starship
THE LEGO® MOVIE 2™70830 Sweet Mayhem’s Systar Starship!502 Pieces9+69.99 (USD) 89.99 (CAD)January
70835_TLM2 Rex's Rexplorer!
THE LEGO® MOVIE 2™70835 Rex’s Rexplorer!1187 Pieces9+119.99 (USD) 159.99 (CAD)January
70836_TLM2 Battleready Batman and MetalBeard
THE LEGO® MOVIE 2™70836 Battle-Ready Batman and MetalBeard168 Pieces6+19.99 (USD) 24.99 (CAD)January
70839 TLM2 The Rexcelsior!
THE LEGO® MOVIE 2™70839 The Rexcelsior!1826 Pieces10+149.99 (USD) 199.99 (CAD)April


LEGO Jurassic World™

*Releasing in August

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75935_Prod

Jurassic World™75934 
Dilophosaurus on the Loose
168 Pieces
Age: 6+19.99 (USD)August

75937_Prod

Jurassic World™75935 
Baryonyx Face-Off: The Treasure Hunt
434 Pieces
Age: 7+59.99 (USD)

75938_Prod

Jurassic World™75937 
Triceratops Rampage
447 Pieces
Age: 7+59.99 (USD)

Jurassic World™75938 
T.rex vs Dino-Mech Battle
716 Pieces
Age: 8+89.99 (USD)

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LEGO Star Wars™ 20th Anniversary

75224 Star Wars Sith Infiltrator™ Microfighter
Star Wars 75224 Sith Infiltrator Microfighter 92 Pieces 6+ 9.99 (USD) 13.99 (CAD) January
75225 Star Wars Elite Praetorian Guard Battle Pack
Star Wars75225 Elite Praetorian Guard Battle Pack109 Pieces6+14.99 (USD) 19.99 (CAD)January
75226 Star Wars Inferno Squad Battle Pack
Star Wars75226 Inferno Squad Battle Pack118 Pieces6+14.99 (USD) 19.99 (CAD)January
75228 Star Wars Escape Pod vs. Dewback™ Microfighters
Star Wars75228 Escape Pod vs. Dewback Microfighters177 Pieces6+19.99 (USD) 24.99 (CAD)January
75229 Star Wars Death Star Escape
Star Wars75229 Death Star Escape329 Pieces7+29.99 (USD) 39.99 (CAD)January
75234 Star Wars AT-AP™ Walker
Star Wars75234 AT-AP Walker689 Pieces9+59.99 (USD) 79.99 (CAD)January
75235 Star Wars X-Wing Starfighter™ Trench Rum
Star Wars75235 X-Wing Starfighter Trench Rum132 Pieces 4+29.99 (USD) 39.99 (CAD)January
75236 Star Wars Duel on Starkiller Base
Star Wars75236 Duel on Starkiller Base191 Pieces6+19.99 (USD) 24.99 (CAD)April
75237 Star Wars TIE Fighter Attack
Star Wars75237 Tie Fighter Attack™  77 Pieces 4+19.99 (USD) Available now
75238 Star Wars Action Battle Endor™ Assault
Star Wars75238 Action Battle Endor™ Assault193 Pieces6+29.99 (USD) 39.99 (CAD)April
75239 Star Wars Action Battle Hoth™ Generator Attack
Star Wars 75239 Action Battle Hoth™ Generator Attack235 Pieces7+29.99 (USD) 39.99 (CAD)April
75240 Star Wars Major Vonreg’s TIE Fighter™
Star Wars75240 Major Vonreg’s TIE Fighter™496 Pieces8+69.99 (USD) 89.99 (CAD)April
75241 Star Wars Action Battle Echo Base™ Defense
Star Wars75241 Action Battle Echo Base™ Defense 504 Pieces8+59.99 (USD) 79.99 (CAD)April
75242 Star Wars Black Ace TIE Interceptor
Star Wars75242 Black Ace TIE Interceptor396 Pieces8+49.99 (USD) 69.99 (CAD)April
75243 Star Wars Slave 1-20th Anniversary Edition
Star Wars-20th Anniversary75243 Slave I ™- 20th Anniversary Edition 1007 Pieces10+119.99 (USD) 159.99 (CAD)April
75247 Star Wars Rebel A-Wing Starfighter™
Star Wars75247 Rebel A-Wing Starfighter 62 Pieces4+14.99 (USD) 19.99 (CAD)January
75258 Star Wars Anakin's Podracer-20th Anniversary Edition
Star Wars-20th Anniversary75258 Anakin’s Podracer™-20th Anniversary Edition 279 Pieces7+29.99 (USD) 39.99 (CAD)April
75259 Star Wars Snowspeeder-20th Anniversary Edition
Star Wars-20th Anniversary75259 Snowspeeder™-20th Anniversary Edition309 Pieces 7+39.99 (USD) 49.99 (CAD)April
75261 Star Wars Clone Scout Walker-20th Anniversary Edition
Star Wars-20th Anniversary75261 Clone Scout Walker™-20th Anniversary Edition 250 Pieces6+29.99 (USD) 39.99 (CAD)April
75262 Star Wars Imperial Dropship-20th Anniversary Edition
Star Wars-20th Anniversary75262 Imperial Dropship™ – 20th Anniversary Edition 125 Pieces7+19.99 (USD) 24.99 (CAD)April


LEGO BATMAN

*Releasing in January 

76116 Superheroes Batman™ Batsub and the Underwater Crash
76117 Superheroes Batman™ Mech vs. Poision Ivy™ Mech

76116 Batman Batsub and the Underwater Crash
174 Pieces
Age: 7+19.99 (USD) 24.99 (CAD)

76117 Batman Mech vs. Poision Ivy Mech
375 Pieces
Age: 7+39.99 (USD) 49.99 (CAD)

Lego Spider-Man

76113 Spider-Man Bike Rescue
76114 Spider-Man's Spider Crawler

Marvel Spiderman ™76113 
Spider-Man Bike Rescue
235 Pieces
Age: 6+19.99 (USD) 24.99 (CAD)December

76115 Spider Mech vs. Venom

Marvel Spiderman ™76114 
Spider-Man’s Spider Crawler
150 Pieces
Age: 4+29.99 (USD) 39.99 (CAD)January

76133 Spider-Man Car Chase

Marvel Spiderman ™76115 
Spider Mech vs. Venom
52 Pieces
Age: 4+9.99 (USD) 13.99 (CAD)January

Marvel Spiderman ™76133 
Spider-Man Car Chase
604 Pieces
Age: 4+49.99 (USD) 59.99 (CAD)December

76134 Doc Ock Diamond Heist

Marvel Spiderman ™76134 
Spider Man: Doc Ock Diamond Heist
418 Pieces
Age: 7+39.99 (USD) 49.99 (CAD)December

download
https://www.lego.com/en-us

See more of my coverage of 2019’s Hottest Toys & Games on Display at Toy Fair New York!

*Courtesy of Toy Fair Press Room, Lego, Flashpoint PR
Halls of Horror Board Game

About Nadya Martinez

HI! My name is Nadya Martinez AKA GothamGeekGirl; I’m a comic book enthusiast, annual comic con attendee, movie loving, art freak. Writer/ photographer for G33K-HQ and GothamGeekGirl who loves to draw comics, cosplay, read indie comics and connect with other geeky minds. Always looking for what's new in comics, gaming and entertainment, helping to promote brands, events and creators across the Geek community. I am also very inspired by Japanese culture, hence I am learning the language!!

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