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Comic: WB & DC Announce ‘DC Super Hero Girls’ Coming This Fall

DC Entertainment and Warner Bros recently announced new ‘DC Super Hero Girls’ coming this fall. DC & WB have teamed up to bring female superhero fans, DC Super Hero Girlsan exciting new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential.” DC uper Hero Girls will center around the female superheroes and villains from the DC comic book world, “during their formative years and as “relatable teens” – prior to discovering their full super-power potential.”


Each of the characters, including but not limited to: Batgirl, Harley Quinn, Wonder Woman, Supergirl, Bumble Bee, Poison Ivy, Katana, will have their own unique story line that will show  “what teen life is like as a superhero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.“

DC Super Hero Girls will be across “multiple entertainment content platforms and product categories to create an “immersive world.””

This fall we can expect to see a: “immersive digital experience, original digital content and digital publishing – providing opportunities for girls to interact with characters, learn about the storylines, and engage in customizable play. TV specials, made-for-videos, toys, apparel, books and other product categories will begin to rollout in 2016.“

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Diane Nelson, President of DC Entertainment said:

“DC Entertainment is home to the most iconic and well-known superheroes including Wonder Woman, Supergirl and Batgirl..“DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters. I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.”

Brad Globe, President of Warner Bros. Consumer Products said:

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“Developing a superhero franchise exclusively for girls that includes all of the key components of a comprehensive entertainment experience –from content to consumer products – is something we are excited to be doing in conjunction with our great partners…It’s really an honor to be part of this cultural moment and to be delivering a concept so rooted in a relatable and empowered theme that the characters of DC Comics are uniquely able to present.”

Richard Dickson, President, Chief Operating Officer, Mattel said:

“Partnering with the best and being the best partner is of paramount importance…Together with Warner Bros. and DC Entertainment, the DC Super Hero Girls franchise will further expand our already powerful girls portfolio. We know superhero is a culturally relevant theme and the DC Super Hero Girls franchise will engage and inspire girls, providing cues to explore heroic acts through play and into real life.”




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