Culture: A Theater With Beds Not Seats?!

In Russia IKEA has decked out a theater in Khimki with beds as part of their  ‘Wake Up Love campaign.” They went in and replaced all of the seating with beds, complete with the works as you can see in the video below. After hooting the video they decided to leave it all there until December 14th. Alright As much as I love the idea, one can only hope they are using a vigorous cleaning between uses. I mean can you imagine all of the popcorn and soda everywhere.

 

IKEA Bedroom Cinema from Instinct on Vimeo.

 
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