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Fashion: Temperature Reactive Color-Changing Hair Dye Is Here {Videos Included}

Color-changing hair dye is now a real and amazing thing thanks to The Unseen‘s new product, “Fire.” Fire is reactive to your environment and changes color with the temperature around you.

According to Wired:


FIRE draws upon the powers of transformation that have epitomised her work. A specially formulated hair dye, FIRE is a chemical concoction that can reveal an array of colours previously unseen.

FIRE is designed to be responsive to temperature fluctuations, and is available in multiple colour ranges from bright red to subtle pastels. The data used to create the dye stems from the process of thermoregulation in the human skin and the colour change chemical reaction occurs in response to a certain stimuli – in this case, changes in the environment. When the temperature drops or rises, the carbon-based molecules at the core of the FIRE dye undergo a reversible reaction.

Above a certain temperature change, one of the molecules in the carbon bond is more stable than the other, and so a reaction produces a molecule with a slightly different absorption of light, thus creating a different colour.

Lauren Bowker, owner of The Unseen, said:

“Because of how we’ve formulated the dye, we’re confident there will be no damage to the scalp, and no significant effect on the hair fibres themselves (no more then typical semi permanent dyes that is.)”

THEUNSEEN_FIRE from T H E U N S E E N on Vimeo.

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THEUNSEEN_FIRE_4 from T H E U N S E E N on Vimeo.

THEUNSEEN FIRE 3 Short from T H E U N S E E N on Vimeo.

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THEUNSEEN FIRE 4 short from T H E U N S E E N on Vimeo.

Fire_creative_concept_film from T H E U N S E E N on Vimeo.



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About Jeremiah Fat-Bastard Slack

Just another G33k out in the verse having fun and helping spread g33k news and culture everywhere!!

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