YouTube has just built a app designed to give us a kid safe environment. The free app, YouTube Kids, will be launching February 23. The app will have videos from “Jim Henson Co., Mother Goose Club, DreamWorks Animation, National Geographic Kids, Hit Entertainment and more. The shows will have are “Sesame Street,” “Fraggle Rock,” “Thomas the Tank Engine,” “Reading Rainbow” and “Talking Tom and Friends,” and more. The app will be available on Android devices via the Google Play store, Sry iOS user but it looks like they are not releasing it for you yet. As with any free app there will be a few “prescreened ads; those will be pre-roll units and won’t include any click-throughs to websites or product purchasing offers.” Being designed for children there will be parental controls like a watch timer and ON/OFF toggles for sound and search. The channels/playlists will be organized into these four categories: Shows, Music, Learning and Explore.
Richard Goldsmith, executive VP of global distribution and international consumer products, had this to say in a statement:
“The Jim Henson Company has been a long-time partner with YouTube, and it is a natural next step to continue our collaboration with the launch of the YouTube Kids app…….The app is extremely kid-friendly and features a variety of content, including several of our series such as ‘Sid the Science Kid,’ ‘Pajanimals’ and ‘Fraggle Rock,’ and we are delighted that kids will now be able to engage with them in this safe and fun environment.”
LeVar Burton had this to say:
YouTube Kids is a welcome development in a media landscape of children that is often “filled with empty calories.” He’s created an exclusive original series for the app, “uTech,” about technology for the younger generation.
“I’m excited that YouTube Kids is making this commitment to give families a safe environment to spark curiosity while still entertaining,”
YouTube said it wil add “kid-appropriate content” from some of there popular YouTube creators such as the Vlogbrothers and Stampylonghead.
Vlogbrothers’ Hank Green, executive producer of “SciShow Kids” and “Crash Course Kids” said:
“We’re so excited to finally be making educational and science content specifically for kids, especially since YouTube has put so much thought and effort into making a spectacular platform for it.”
Variety also said that YouTube “worked with several kids’ and family advocacy groups to test out the app, and has received support from Common Sense Media, ConnectSafely.org, the Family Online Safety Institute, the Internet Keep Safe Coalition (iKeepSafe) and WiredSafety.org.”