Nickelodeon has not been kind to The Legend of Korra, the sequel to Avatar: The Last Airbender. In spite of its devoted fanbase, the show was pushed to online streaming only with little to no fanfare (and on a player that is not very effective at that), and had its budget slashed. However, perhaps the backlash against the network has been working, as Korra is returning to TV.
The Legend of Korra Facebook page announced that the series will be airing on Nicktoons, starting this friday. Episodes will air weekly at 9 PM, although episodes will continue to appear online through December.
While the reason hasn’t been given, this seems like an attempt for Nickelodeon to win back the Avatar/Korra fans it’s been turning away. The network has an amazing series on its hands, but it doesn’t seem to know what to do with it; there’s little in the way of merchandise (in spite of the amazing figures that could be made from the characters in action), and it’s generally a smarter show than most on Nickelodeon these days.
However, after the way it’s treated the show so far, it comes across as “too little, too late.” Most recently, for instance, we learned that the show’s budget was cut, forcing the show’s creators to either fire a large chunk of the staff or create a recap episode. They went with the latter, and while it was one of the better recap episodes viewers have seen (though not quite at the same level as Avatar: TLA’s “Ember Island Players), the way they were forced into it left a sour taste in many fans’ mouths.
Still, at least the show is returning to TV, so perhaps Nickelodeon is realizing what kind of golden goose they’re dealing with.