Disney channel set to launch a healthy kids campaign that will consist of characters from shows such as The Lion Guard, Miles from Tomorrowland, Guardians of The Galaxy, Star Wars Rebels, Gravity falls and more. The short videos will start airing in on Disney Channel, Disney XD and Disney Junior this Fall.
James Curran of SlimJim Studios, an artist in the motion graphic design world noted for his quirky and fun illustration based animation, created interstitials starring popular Disney XD characters from “Star Wars Rebels,” “Star Vs. The Forces of Evil,” “Future-Worm!” and “Gravity Falls,” among others. Via one of the most popular art forms, the animated GIF, Curran’s series, “Improve Your Selfie,” cleverly gets across messages about exercise and healthy eating. The spots are produced by Partizan.
Teke Ruka Teleza (Kick, Jump, Slide),” Disney Junior’s workout video for kids ages 2-7 that premieres September 23.
Be Your Best with Miles, premiering September 24, encourages young kids to make smart choices like the title kid in Miles from Tomorrowland to sustain their energy throughout the day.
Training with the Guard, a shortform series featuring simple yoga-inspired poses featuring characters fromThe Lion Guard, premieres October 3.
President and chief creative officer of Disney Channels Worldwide, Gary Marsh, said:
“We have an ongoing dialogue with parents who tell us they appreciate our efforts to model healthy lifestyle choices….One of the ways we do that is by ensuring healthier standards for food products seen within our kids’ television, radio and digital programming and by using our platforms to inspire kids to eat nutritious foods and be active.”