You read that correctly, E3 is offering entrance for the public for the first time. Entertainment Software Association, ESA, has decided to offer up 15,000 consumer passes starting on February 13 at 12:00 p.m. EST. The passes will be available for US$150 with an “early bird discount” or for the regular price of US$250 on the E3 website. The passes will allow you access to the main show floor, panel discussions, and other events. The new consumer passes will also grant you access to special benefits related to Geoff Keighley’s E3 programming, including developer interviews. Remember to act fast on the 13th as there are only 15,000 consumer passes.